However, this cookie often gains really valuable data only when it “recognizes” you on another website. Nevertheless, this third party cookie reads all the information that the first-party cookie notes anyway - and sometimes even more.īecause web analysts are primarily interested in user behavior, the third-party cookie usually documents the page history on a website. Your web browser generates an additional cookie, the third-party cookie, because it is not assigned to the server of the website, but to that of the advertiser. This can happen if your web browser loads an advertisement or a so-called targeting pixel that is not hosted on the server of the visited website. Third-party cookies are mostly used for web analytic purposes.
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